South Korean singer Lee Jae-won is among the growing number of artists from abroad who are hoping to make it big in the expanding China market. Chen Nan reports.
When 31-year-old South Korean singer Lee Jae-won was discharged from the army in 2010, he decided to announce his comeback in China - rather than his home country. On a chilly winter night in Beijing, the youngest member of boy band H.O.T. wears a black futuristic armor-like suit as the spotlight focuses on him. Nearly 500 fans squeezes into a small venue shout his name and Lee thanks them in Mandarin. Another 500 fans wait outside the venue, hoping to get a glimpse of their idol.
With a new electronic album to plug, It's the Time, Lee signed up with a Chinese entertainment company in late 2011.
"China is on the tip of everybody's tongue. Ever since I served in the army, I have considered coming to China to develop my career," Lee says.
He learned Mandarin for eight months before teaming up in 2010 with China Music, a Beijing entertainment company.
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