Thursday, March 14, 2013

Jim James takes search for connection to SXSW

My Morning Jacket frontman Jim James thinks music is a spiritual force that can unite humanity.

He's taking that message — and his new solo album "Regions of Light and Sound of God" — to the South By Southwest Music Festival this week.

"I feel like society likes to highlight our differences so much, to make us feel so isolated and so separated and so different," James said. "Music does that a lot, too. The walls are put up so big. What could a country music fan possibly have in common with a hip-hop fan? I feel if you take everything down to the core, it's the same in a beautiful way. It's all the same."

There's no better example of that sort of spiritual communalism than SXSW where musicians and artists of all stripes gather to find some kind of connection. James, the singer-songwriter who normally heads up the rock 'n' roll band My Morning Jacket, launched a five-set examination of higher powers early Wednesday morning in Austin, Texas, and will wrap things up Friday when he appears at the free outdoor show at Auditorium Shores, one of the week's highlights. And in April he'll start an extensive tour to support "Regions of Light," which came out last month.

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